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Enchanting Insights: Running Audience Surveys via Email

May 09, 20238 min read

Uncover the Hidden Wonders of Your Audience's Mind

Hey there, fellow adventurer! Let me tell you about a magical tool that can help you unlock the secrets of your clients' hearts and minds: audience surveys via email. It's like casting a secret spell that grants you access to their thoughts, feelings, and opinions — pretty cool, right?

What Are Audience Surveys?

When you send out surveys to your email subscribers, you're not just gathering information - you're wielding a powerful magic that can help you tailor your offerings, marketing, and customer experience to their unique desires. It's like having a crystal ball that shows you exactly what your clients want and need.

And the best part?

You don't need a wizard's wand or a magical potion to make it work. Just craft some questions that will help you get the information you need, and send them off to your subscribers. They'll be happy to share their thoughts with you, and you'll be able to use that information to create better products, services, and experiences for them.

Think of it like a quest — you're on a mission to discover what your clients want and need, and you're using the power of surveys to help you do it. It's a fun and exciting way to improve your business and build stronger relationships with your clients.

So what are you waiting for?

Grab your magic pen and start crafting those survey questions! The adventure awaits...

What Can You Do With Survey Results?

With just a few simple questions, you can unlock a treasure trove of information about your clients and use it to improve your business in a variety of ways.

  1. Uncover Hidden Desires: For starters, you can uncover hidden desires that your clients haven't voiced yet. It's like discovering a secret treasure map that leads you to the products, services, or content your audience craves. A business coach might learn that clients are seeking a group coaching program focused on work-life balance, and boom - you've got the inside scoop on how to make your clients' dreams come true.

  2. Improve Your Offerings: It's like leveling up your business with a magic potion that makes everything better. A marketing agency might discover that clients want more transparent reporting, so you can adjust your approach and make everyone happy.

  3. Identify and Address Pain Points: You can learn about the challenges your audience faces and create solutions to address them. It's like wielding a powerful wand that banishes all your clients' woes. A specialized service provider, such as a graphic designer, could find that clients struggle with consistent branding and offer a brand identity package that solves the problem.

  4. Deepen Relationships With Clients: By showing that you care about their opinions and needs, you're cultivating loyalty and trust like a magical garden that grows stronger with each passing day. It's like forging a bond that can withstand any challenge.

Crafting Your Audience Survey

 Let's delve deeper into the enchanting ways you can make your audience surveys truly magical:

  1. Define Your Objectives: Before you embark on your quest for survey insights, it's important to define your objectives. This is like setting your sights on a magical destination and mapping out your journey. Identify the purpose of your survey and what insights you hope to gain. This will help you create focused, relevant questions that will lead you straight to your treasure trove of insights.

  2. Keep It Short and Sweet: No one wants to go on a never-ending quest, and the same goes for surveys. Aim for a survey that takes no longer than 5-10 minutes to complete. This reduces the chances of respondents abandoning it midway and ensures that you get the information you need in a timely manner.

  3. Personalize Your Invitation: To really make your survey magical, you'll want to personalize your invitation. Use your unique tone and style to create an engaging survey invitation that will capture your clients' imaginations. Encourage participation by emphasizing the value of their insights in shaping your magical realm. It's like calling upon your clients to join you on a quest to make your business better than ever before.

  4. Mix Open-Ended and Multiple-Choice Questions: It's like using a combination of magical spells to uncover both quantitative and qualitative data. This will give you a more complete picture of your clients' desires, challenges, and needs.

Let's look at an example of how mixing open-ended and multiple-choice questions can help a business coach gather both quantitative and qualitative data in a survey:

Let's say you're a business coach who wants to better understand your clients' needs and preferences. Here's an example of how you might mix open-ended and multiple-choice questions in your survey:

  1. Multiple-choice question: Which type of coaching service do you need the most help with?

  2. Open-ended question: Can you describe a specific challenge or obstacle you are facing in your business right now?

  3. Multiple-choice question: How satisfied are you with the level of support you have received from our coaching service?

  4. Open-ended question: What specific improvements or changes would you like to see in our coaching service?

  5. Multiple-choice question: How often do you prefer to have coaching sessions?

  6. Open-ended question: What topics or areas of your business do you feel our coaching service could improve upon?

In this example, the multiple-choice questions provide quantitative data by giving you numerical information about the type of coaching services your clients need the most help with, how satisfied they are with your coaching service, and how often they prefer to have coaching sessions.

On the other hand, the open-ended questions provide qualitative data by allowing clients to express their thoughts, opinions, and experiences in more detail.

By mixing both types of questions, you can gain a more complete understanding of your clients' needs and preferences, helping you improve your coaching services and better serve your clients.

This will enable you to provide more personalized and effective coaching sessions that will help your clients achieve their goals and overcome any challenges they may be facing in their businesses.

Analyzing Your Survey Results

Now that you've gathered a treasure trove of data from your audience surveys, it's time to put your magical powers to work and analyze the results. There are two main types of analysis you can perform: quantitative and qualitative.

  1. Quantitative analysis involves reviewing the results from multiple-choice questions and looking for trends or patterns in the data. It's like using a powerful spell to unlock the secrets hidden within the numbers. For example, you might look for patterns in the types of products or services that your clients are interested in, or the frequency with which they use your services.

  2. Qualitative analysis, on the other hand, involves analyzing the responses to open-ended questions, searching for recurring themes and valuable insights. It's like delving deep into the heart of your clients' thoughts and emotions to uncover the magical treasures hidden within. For example, you might look for recurring themes in the feedback provided by clients, such as common pain points or areas where they feel your business could improve.

Once you've completed your analysis, it's time to identify actionable insights — this is where your magic really shines! Use the information you've gathered to make data-driven decisions that will positively impact your business. It's like casting a powerful spell that brings about positive change. 

For example, you might use the insights you've gained to create new products or services that better meet your clients' needs, or make changes to your marketing strategy to better target your audience.

And don't forget to share your findings with your audience! Communicate the results and any upcoming changes with your clients to show that you value their input and are committed to making your business even better. It's like opening a magical portal to a world where your clients feel heard and valued, and where your business continues to thrive.

Beware the Traps: Common Pitfalls to Avoid

Venturing into the realm of audience surveys can be treacherous if you're not prepared to face the challenges that lie ahead. Here are some common pitfalls to avoid as you embark on your quest:

  1. Asking Leading Questions: Ensure your questions are unbiased and don't steer respondents towards a particular answer. Instead of asking, "Don't you think our latest course is fantastic?", opt for a more neutral phrasing like, "How would you rate our latest course?"

  2. Overloading Your Survey with Questions: While it's tempting to ask every question that comes to mind, an excessively long survey may deter respondents from completing it. Stick to the most critical questions that align with your survey's objectives.

  3. Ignoring the Power of Incentives: Offering a small reward, such as a discount or entry into a prize drawing, can encourage participation and increase your response rate. Just be sure not to make the incentive too grand, or you may attract respondents who care more about the prize than providing valuable feedback.

  4. Failing to Test Your Survey: Test your survey on a small group of trusted clients or team members before sending it to your entire list. This will help you identify any issues, such as confusing questions or technical glitches, before they affect the broader audience.

  5. Not Following Up: Once you've gathered and analyzed the survey results, communicate your findings and any resulting changes to your audience. This shows that you value their input and are committed to improving your offerings based on their feedback.

By avoiding these pitfalls, you'll be well on your way to casting a successful audience survey spell and gathering the insights needed to elevate your magical business realm! 🌠

Audience Surveys
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Christina Hooper

Business Design Consultant 🚀 Building Your BLUEprint for Success & Fulfillment 🐉Conquering Dragons 🔮 Turning Dreams Into Realized Plans 🥳 Having Fun on the Way

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